Yoki News

In a private conversation, rising Americana artist Mason Cole confirmed that a music video is in the works for “Story of My Life,” the lead track off his new self-titled album. This exciting development follows the March 28 release of the album, which highlights Cole’s signature blend of heartfelt storytelling, Southern grit, and indie country charm.

Hailing from Shelby, North Carolina, Mason Cole began playing guitar at age 11 and showed a strong DIY spirit early on, recording and producing his debut album Lonesome Again at just 15. That 2023 release featured Cole performing nearly all the instruments himself and set the stage for his growing presence in the Americana and country scene.

The self-titled album released in 2025 builds on that foundation with ten tracks that blend classic country influences with a modern edge. Songs like “Gasohol,” “Poplar Springs,” and “Story of My Life” reveal Cole’s knack for vivid storytelling wrapped in authentic rootsy soundscapes.

On stage, Mason Cole has proven his ability to connect with audiences, completing a ten-show residency at the MGM Grand in Las Vegas in late 2023 and opening for well-known artists such as Lainey Wilson, Craig Morgan, and Corey Smith. He also regularly performs at regional venues and has been featured on local radio programs, continuing to build a loyal fanbase with his intimate and honest live shows.

Fans can look forward to the upcoming music video for “Story of My Life” as another step in Mason Cole’s steadily rising career. Though details about the video’s release are still under wraps, it promises to visually capture the emotional depth and authenticity that have become hallmarks of Cole’s music.

Stay tuned for more updates on Mason Cole’s journey as he continues to carve out his own unique space in the modern Americana landscape.