Yoki News

Jesse Joe’s from Midland-Odessa, Texas, and you can hear it in everything he does. It’s oilfields, long days, and people who just get the work done. That’s the life he grew up in, and it’s the life that still drives him today.

He was on the show Landman, which really shows what life is like out there the early mornings, the pump jacks, the long drives outside of town to check on the oilfields. That’s exactly the kind of life he writes about. His music comes from experience, not imagination.

His album Cherry Bronco, dropping February 14, is basically a snapshot of that life. Songs like American Spirit and Take Me to Texas lean into where he comes from, while Last Call and Angels Never Die slow it down and let the heavier moments breathe.

The single “Grindstone” hits even harder because it’s about the oilfield grind. It talks about showing up every day, driving out of town to the pump jacks, doing the work nobody sees the real grind of life in Midland-Odessa. That honesty is what makes it connect.

Cherry Bronco isn’t about trends or trying to look bigger than life. It’s Jesse Joe living his life, telling his story, and putting it straight into music.